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Beauty Industry

The Harry Potter actress becomes the French beauty brand's youngest spokesmodel.

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By: Jamie Matusow

Editor-in-Chief

Emma Watson has been named the new face of Lancôme. The 20-year-old “Harry Potter” star confirmed the news via Twitter after posting a series teasers to her followers this weekend.

“It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-),” wrote Watson.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme,” says Youcef Nabi, president of Lancôme International.

As Lancôme’s youngest face, Watson joins actresses Kate Winslet, Julia Roberts, Penelope Cruz and Anne Hathaway as celebrity spokesmodels of the French beauty house.

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